Course No.
262-149190-02
Course Type
Part-time
Start Date
01/09/2026
Total Hours
12.00
Commenced
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Commenced
Course Detail
-
Schedule
Tuesday -
Time
19:00 - 22:00 -
Venue
Central Learning Centre -
Session
4 -
Instructor
CUSCS Instructor -
Level
General Courses -
Tuition Fee
$2,080 -
Language Used
Cantonese (Supplemented with Putonghua) -
Course Enquiries
-
Enrolment Enquiries
Admission Requirement
Participants shall have basic knowledge in using computer, mobile device and Internet.
Introduction
This course is specially designed for SMEs, brand marketers, individual creators, KOLs, and freelancers. It aims to help participants build brand presence on Xiaohongshu (RED), expand into the Chinese Mainland market, or explore career transformation opportunities. Combining theory with practical application, the course offers an in-depth understanding of Xiaohongshu’s platform mechanics and content ecosystem. It also focuses on the use and operation of popular AI tools. Key features include hands-on practice, AI-powered content creation, localisation strategies, and group collaboration—enhancing interactive learning and resource sharing to equip learners with core marketing skills on Xiaohongshu.
Topics
1) Xiaohongshu Ecosystem & Content Strategy – Analysis of platform algorithms, user behaviour, content types, viral headlines and visual elements, and account persona positioning strategies.
2) AI Tools & Prompt Engineering – Selecting suitable AI tools and mastering their application, understanding prompt design principles, and building automated content creation workflows.
3) Group-Based Practical Exercises – Using AI to support creative ideation, topic selection, and hands-on content creation through multi-tool collaboration.
4) Data Analysis and Strategic Development – Understanding key performance indicators, optimising AI efficiency, planning content expansion stages, and developing intelligent operational strategies.
2) AI Tools & Prompt Engineering – Selecting suitable AI tools and mastering their application, understanding prompt design principles, and building automated content creation workflows.
3) Group-Based Practical Exercises – Using AI to support creative ideation, topic selection, and hands-on content creation through multi-tool collaboration.
4) Data Analysis and Strategic Development – Understanding key performance indicators, optimising AI efficiency, planning content expansion stages, and developing intelligent operational strategies.
FAQ - Frequently Asked Questions
Q1: I have no experience with Generative AI or Xiaohongshu (RedNote). Is this course suitable for me?
A1: Yes. This course is designed for anyone interested in using Generative AI to create content for Xiaohongshu. No programming knowledge or prior AI experience is required. The instructor will guide participants step by step through the use of AI tools and the fundamentals of Xiaohongshu content creation, helping them quickly develop practical skills.
Q2: What content creation skills for Xiaohongshu will I learn from this course?
A2: Participants will learn how to use Generative AI to generate content ideas, write captions, structure posts, and create engaging content more efficiently. The course also covers the characteristics of Xiaohongshu content and user preferences, enabling learners to produce posts that are better aligned with the platform's style and audience expectations.
Q3: Which Generative AI tools will be covered? Do I need to subscribe to any paid software?
A3: The course will introduce popular Generative AI tools and practical applications for content creation. Teaching and demonstrations will primarily use tools that are accessible for learning purposes, and participants can generally explore their basic features through free versions. If any advanced functions require paid subscriptions, the instructor will explain the relevant options during the course.
A1: Yes. This course is designed for anyone interested in using Generative AI to create content for Xiaohongshu. No programming knowledge or prior AI experience is required. The instructor will guide participants step by step through the use of AI tools and the fundamentals of Xiaohongshu content creation, helping them quickly develop practical skills.
Q2: What content creation skills for Xiaohongshu will I learn from this course?
A2: Participants will learn how to use Generative AI to generate content ideas, write captions, structure posts, and create engaging content more efficiently. The course also covers the characteristics of Xiaohongshu content and user preferences, enabling learners to produce posts that are better aligned with the platform's style and audience expectations.
Q3: Which Generative AI tools will be covered? Do I need to subscribe to any paid software?
A3: The course will introduce popular Generative AI tools and practical applications for content creation. Teaching and demonstrations will primarily use tools that are accessible for learning purposes, and participants can generally explore their basic features through free versions. If any advanced functions require paid subscriptions, the instructor will explain the relevant options during the course.
The Estate Agents Authority (EAA) Mandatory Continuing Professional Development (CPD) Scheme (Phase I)
- recognized by the EAA for the EAA CPD Scheme
For enquiries, please visit the website via https://www.eaa.org.hk/en-us/CPD-Scheme/Mandatory-CPD-Scheme for details.
For enquiries, please visit the website via https://www.eaa.org.hk/en-us/CPD-Scheme/Mandatory-CPD-Scheme for details.