Course No.
262-149190-01
Course Type
Part-time
Start Date
09/06/2026
Total Hours
12.00
Commenced
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Commenced
Course Detail
-
Schedule
Tuesday -
Time
19:00 - 22:00 -
Venue
Central Learning Centre -
Session
4 -
Instructor
CUSCS Instructor -
Level
General Courses -
Tuition Fee
$1,980 -
Language Used
Cantonese (Supplemented with Putonghua) -
Closing Date for Application
Limited seat available, please apply as soon as possible -
Course Enquiries
-
Enrolment Enquiries
Admission Requirement
Participants shall have basic knowledge in using computer, mobile device and Internet.
Introduction
This course is specially designed for SMEs, brand marketers, individual creators, KOLs, and freelancers. It aims to help participants build brand presence on Xiaohongshu (RED), expand into the Chinese Mainland market, or explore career transformation opportunities. Combining theory with practical application, the course offers an in-depth understanding of Xiaohongshu’s platform mechanics and content ecosystem. It also focuses on the use and operation of popular AI tools. Key features include hands-on practice, AI-powered content creation, localisation strategies, and group collaboration—enhancing interactive learning and resource sharing to equip learners with core marketing skills on Xiaohongshu.
Topics
1) Xiaohongshu Ecosystem & Content Strategy – Analysis of platform algorithms, user behaviour, content types, viral headlines and visual elements, and account persona positioning strategies.
2) AI Tools & Prompt Engineering – Selecting suitable AI tools and mastering their application, understanding prompt design principles, and building automated content creation workflows.
3) Group-Based Practical Exercises – Using AI to support creative ideation, topic selection, and hands-on content creation through multi-tool collaboration.
4) Data Analysis and Strategic Development – Understanding key performance indicators, optimising AI efficiency, planning content expansion stages, and developing intelligent operational strategies.
2) AI Tools & Prompt Engineering – Selecting suitable AI tools and mastering their application, understanding prompt design principles, and building automated content creation workflows.
3) Group-Based Practical Exercises – Using AI to support creative ideation, topic selection, and hands-on content creation through multi-tool collaboration.
4) Data Analysis and Strategic Development – Understanding key performance indicators, optimising AI efficiency, planning content expansion stages, and developing intelligent operational strategies.
The Estate Agents Authority (EAA) Mandatory Continuing Professional Development (CPD) Scheme (Phase I)
- recognized by the EAA for the EAA CPD Scheme
For enquiries, please visit the website via https://www.eaa.org.hk/en-us/CPD-Scheme/Mandatory-CPD-Scheme for details.
For enquiries, please visit the website via https://www.eaa.org.hk/en-us/CPD-Scheme/Mandatory-CPD-Scheme for details.