Course No.
263-159988-01
Course Type
Part-time
Start Date
09/10/2026
Total Hours
15.00
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Course Detail
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Schedule
Friday -
Time
18:45 - 21:45 -
Venue
Tsimshatsui Oriental Learning Centre -
Session
5 -
Instructor
CUSCS Instructor -
Level
General Courses -
Tuition Fee
$2,590 -
Language Used
Cantonese (supplemented with English) -
Course Enquiries
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Enrolment Enquiries
Admission Requirement
Participants are expected to have basic knowledge of PC, Internet and Windows operations.
Introduction
This course introduces students to the production process of social media videos and reels. It explores the various types and formats of videos, covering essential stages including pre-production planning, video shooting techniques, post-production editing, and AI-powered enhancements to elevate content quality.
Content
1. Trends for Social Media Videos – what works on Facebook/Instagram Reels and YouTube Shorts?
2. Concepts and Ideation – audience targeting, storytelling for short-form content
3. Pre-production Planning – storyboarding, shot lists, resource planning
4. Video Shooting Techniques – lighting, framing, mobile devices versus professional gear
5. Video Editing Fundamentals – transitions, pacing, audio sync
6. AI-Powered Video Enhancement – using GenAI tools for effects, captions, and style transfer
7. Platform Optimisation & Output – aspect ratios, compression, captions, accessibility
2. Concepts and Ideation – audience targeting, storytelling for short-form content
3. Pre-production Planning – storyboarding, shot lists, resource planning
4. Video Shooting Techniques – lighting, framing, mobile devices versus professional gear
5. Video Editing Fundamentals – transitions, pacing, audio sync
6. AI-Powered Video Enhancement – using GenAI tools for effects, captions, and style transfer
7. Platform Optimisation & Output – aspect ratios, compression, captions, accessibility
FAQ - Frequently Asked Questions
1: Do I need prior video production or AI experience to join this course?
No. The course is designed for beginners and only requires participants to have basic knowledge of PC, Internet and Windows operations. It covers the complete workflow from content planning and video shooting to editing and AI-enhanced video production.
2: What will I learn in the course?
Participants will learn how to create engaging social media videos and reels for platforms such as Facebook, Instagram Reels and YouTube Shorts. Topics include content ideation, storytelling, storyboarding, video shooting techniques, video editing fundamentals, AI-powered video enhancement (e.g. captions, effects and style transfer), and platform-specific optimization.
3: Who is this course suitable for?
This course is suitable for content creators, marketers, entrepreneurs, social media managers, and anyone interested in producing professional short-form videos with the support of AI tools. It is particularly useful for those who want to enhance the quality and efficiency of their social media content creation.
No. The course is designed for beginners and only requires participants to have basic knowledge of PC, Internet and Windows operations. It covers the complete workflow from content planning and video shooting to editing and AI-enhanced video production.
2: What will I learn in the course?
Participants will learn how to create engaging social media videos and reels for platforms such as Facebook, Instagram Reels and YouTube Shorts. Topics include content ideation, storytelling, storyboarding, video shooting techniques, video editing fundamentals, AI-powered video enhancement (e.g. captions, effects and style transfer), and platform-specific optimization.
3: Who is this course suitable for?
This course is suitable for content creators, marketers, entrepreneurs, social media managers, and anyone interested in producing professional short-form videos with the support of AI tools. It is particularly useful for those who want to enhance the quality and efficiency of their social media content creation.