Generative AI for Business Innovation and Applications
生成式AI商業創新與應用

“Certified Practitioner in Generative AI for Business Innovation and Applications” is awarded by WTIA which aims to empower professionals with advanced skills in applying generative AI for innovative business solutions. This certification not only validates expertise in leveraging GenAI technologies across industries but also signifies a commitment to ethical and strategic AI practices that enhance productivity and creativity. Holders of the CPAI credential are recognized for their ability to drive meaningful AI integration within organizations, positioning them as valuable assets in the evolving digital economy.

This course provides a practical introduction to the business applications and implementation of Generative AI (GenAI) in organisational settings. Participants will learn the practical capabilities and limitations of GenAI and large language models (LLMs), identify suitable business use cases, and apply GenAI tools and prompt techniques to realistic workplace scenarios.
The course also explores how GenAI can be integrated into business workflows through proper planning and responsible use. Through practical exercises, business examples, and selected application cases, participants will develop the knowledge and skills to support GenAI initiatives within their organisations.

1) Introduction to Practical Generative AI for Business
2) GenAI Tools, LLM Capabilities and Business Application Design
3) Practical GenAI Implementation Methods
4) Applied GenAI in Business and Industry Contexts

Each participant is required to submit an Application Paper (Chinese or English) of 500-1000 words to apply the Generative AI technologies in tackling a business case – can be the participant’s own company or a public-known company case. Can focus on different aspects of business operations or management issues.

Upon passing the assessment and achieving 70% or above in attendance, participants will be eligible to apply for the following:
1) “Certificate of Completion” awarded by CUSCS
2) Professional credential “Certified Practitioner in Generative AI for Business Innovation and Applications (CPAI)” awarded by WTIA (application fee and individual membership fees for the first year will be waived).

Mr. Keith Li
• Chairman of Hong Kong Wireless Technology Industry Association (WTIA)
• Co-founder and CEO of Innopage Limited
• Mr. Li is a prominent figure in Hong Kong’s technology landscape, currently serving as the Chairman of the Hong Kong Wireless Technology Industry Association (WTIA) and as co-founder and CEO of Innopage Limited, a successful mobile app development company. With a career marked by innovation and leadership, Mr. Li has championed numerous initiatives that bridge technology with practical business applications. His expertise has driven Innopage to achieve multiple awards and secure angel funding, cementing its reputation in the industry. Passionate about supporting the local startup ecosystem, Mr. Li frequently shares insights in media and teaches at Hong Kong universities, inspiring the next generation of tech entrepreneurs.

Mr. Willy Lai
• Co-founder and CEO of FIMMICK
• Vice Chairman of the Innovation & Creative Industries Council, Federation of Hong Kong Industries (FHKI)
• Mr. Lai is a prominent leader in Asia’s digital marketing and technology landscape, currently serving as the co-founder and CEO of FIMMICK, an award-winning MarTech group. With a robust background in information technology and digital marketing, Mr. Lai has successfully pioneered FIMMICK’s transformation into an AI-native firm, spearheading cutting-edge AI and data-driven solutions for over 500 brands across the APAC region. His visionary leadership has driven the company to win numerous prestigious industry awards, cementing its reputation as a market leader. Actively contributing to the local industry ecosystem, Mr. Lai serves as the Vice Chairman of the Innovation & Creative Industries Council at the Federation of Hong Kong Industries. He also frequently shares his expertise as a guest lecturer at local universities, inspiring the next generation of marketing and tech talent.

Professional Guest Speakers
More distinguished professional trainers from the industry will be unveiled soon.

1. The course is highly practical and up to date, laying a foundation for applying GenAI in professional management.
2. The course features many practical insights from industry professionals. The content is easy to understand yet in-depth, allowing me to apply it in both work and daily life.
3. The course content is very updated, and the instructor’s teaching style is excellent.
4. The course schedule is well-arranged, with rich content that deeply analyzes case studies from various AI companies, closely following market trends.
5. What I appreciated most was the hands-on assignments that required direct use of AI, helping me truly grasp how to efficiently solve everyday tasks with AI.
6. Being able to exchange ideas with a group of like-minded elite classmates from different industries greatly broadened my perspective on AI applications.
7. This course helped me build a complete understanding of generative AI from scratch. Not only did I learn how to use technical tools, but I was also pleasantly surprised to learn how to apply them in business scenarios.
8. The course is rich in content, covering everything from content generation techniques and AI-driven network optimization to real-world cybersecurity cases. The instructor also shared the latest industry insights on AI adoption, and the “learning by doing” approach left a deep impression on me.

#artificialintelligence #applsci #chatbot #chatgpt #perplexity #copilot #grok #poe #deepseek #gemini