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市場學、公共關係及商業傳訊

Multi-channels E-commerce Strategies

Course No. : 203-610748-02|Start Date : 27/11/2020

Instructor

Mr. Michael TSE

Language Used

Cantonese

Total Hours

9.00

Session

3

Place

Central Learning Centre

Start Date

27/11/2020

Schedule

Friday

Time

19:00 - 22:00

Tuition Fee

$1,080

Level

General Short Courses

Course Enquiries

3943 91272603 6565[JavaScript encoded]

Enrolment Enquiries

2209 0290

Closing Date for Application

23/11/2020

1
Course description:

The course aims to introduce the latest eCommerce strategies through various online channels, including Facebook, Google, Instagram, SEO, email marketing, etc. Participants will also learn about how to structure the sales flow in the online shop, and the sales funnel development. This course is tailored for the eCommerce practioners for SMEs or startups with limited resources.

2
Course Topics

1. eCommerce strategy and online sales funnels;
2. Facebook marketing and advertising;
3. Instagram marketing and advertising;
4. Google SEO and Adwords;
5. Email marketing;
6. Online shop sales flow.