The course aims to introduce the latest eCommerce strategies through various online channels, including Facebook, Google, Instagram, SEO, email marketing, etc. Participants will also learn about how to structure the sales flow in the online shop, and the sales funnel development. This course is tailored for the eCommerce practioners for SMEs or startups with limited resources.
1. eCommerce strategy and online sales funnels; 2. Facebook marketing and advertising; 3. Instagram marketing and advertising; 4. Google SEO and Adwords; 5. Email marketing; 6. Online shop sales flow.