The rapid advancement of digital technology has made drastic changes in entertainment, advertisement and other product designs in various sectors. Animation breaths "life" to cinematographic objects and various designed objects with the power of visual effects which stretch human imagination.

Hong Kong has made important milestones in the international entertainment market in achieving various digital awards. Centro Digital Pictures Ltd and Menfond Electronic Art & Computer Design Co. Ltd are local acclaimed examples. The NASSCOM animation report estimated that the total global animation production figures is US $45.0B in 2004 and projected to be US $51.7B in 2005.

The rapid development of digital animation market is drawing a significant demand on the education of digital animation and related technologies. Application opportunities for visualization effects in entertainment, edutainment, advertisement, designs and so on are virtually boundless depending on one's innovation and creativity. The Higher Diploma (HD) in Digital Animation and Creative Media is to address this manpower needs. The programme aims to prepare students to work as digital animators, media producers, designers, multimedia programmers, computer graphic designers, advertising designers, video and film producers, as well as creative industry managers.

The objectives of this programme are: To provide students with a solid knowledge of digital imaging unsing 2D/3D computer grapics and creative media production; To develop students with creative skills in the production of digital video, audio, animation and multimedia applications; AND To prepare students for careers and further studies in animation design, creative media, and other related fields.