Mode of Delivery
This is a taught programme and is delivered mainly by face-to-face instruction. Students are introduced to essential knowledge of the modules in the lectures. They are then given follow-up practice sessions where they will be able to develop their competence and skills. Some modules will be supplemented by on-line materials whenever appropriate.

Medium of Instruction
Teaching activities will be conducted in Chinese (Cantonese or Putonghua) and in English as deemed appropriate. Learning materials will be in Chinese and English as deemed appropriate.

Assessment Methods and Award of Higher Diploma
Students' performance is monitored and assessed on a continuous basis through a variety of assessment methods, such as projects, classroom participation, assignments, mid-term and final examinations.

To qualify for the award of the Higher Diploma in Public Relations and Advertising, a student must:

have an attendance rate of at least 70% of each module of the programme; and
have an overall pass for each module of the programme.

Articulation
Please click here to view the articulation pathways.

Admission Requirements
Applicants enroll on the Higher Diploma Programme in Public Relations and Advertising must fulfill the following minimum entry requirements:

3-year Programme

have a minimum of 5 passes in the HKCE examination, including Chinese Language and English Language or equivalent qualification; or
be mature student at the age of 21 or above.

2-year Programme

have completed Form 7 and have passed AS Level Chinese Language and Culture and Use of English, or equivalent qualification; or
be mature student at the age of 21 or above.

Applicants as mature students may be required to sit for an entrance test upon recommendation of the selection committee. Acceptance of each application will be subject to the decision of the selection committee.

Enquiries
Tel: 2781-0591 / 2781-0477
Email:scs-lang3@cuhk.edu.hk