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Marketing, Public Relations & Business Communication

Effective Marketing with Big Data
如何應用大數據提升市場營銷效率

Course No. : 172-610728-01|Start Date : 16/09/2017

Instructor

Mr. CHAN Yat Shun, Kenny

Language Used

Cantonese (supplemented with English)

Total Hours

9 hour(s)

Session

3

Place

Central Learning Centre

Start Date

September 16, 2017

Schedule

Saturday

Time

2:00p.m.-5:00p.m.

Tuition Fee

HK$ 1,350.00

Level

General Short Courses

Enquiries

3943 90462770 8275[JavaScript encoded]

Closing Date for Application

Enrolment deadline is 10 calendar days before the course commencement date. Late enrolment will only be considered if there are still vacant places.

COMMENCED

1
Introduction

To use big data for daily business tactics is no longer the privilege of those sizable companies, SMEs also can execute their own. This course aims to teach how to leverage big data to map the ecosystem that is taking shape to serve marketing.

2
Course Content

Students will learn guidelines for marketing resources allocation, experiments that estimate marketing ROI, response models that predict consumer behavior and a chain of effects system that ties marketing campaigns to performance metrics under the trend of big data.
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