Special Notice


In view of the stabilizing COVID-19 situation in Hong Kong, the School of Continuing and Professional Studies (CUSCS) makes the following announcement: 

  1. Part-time Continuing Education Programmes - Face-to-face class delivery will be resumed by phases from 11 May 2020 with the aim to resume all classes by the end of May.  Students will be contacted individually for details. For protection of health of students and staff, users of Learning Centres are required to observe sanitary measures when entering the Centres: wear a face mask, perform temperature screening, use hand sanitizer, and submit a Health Declaration Form.
  2. Higher Diploma & Diploma in Foundation Studies Programmes - All classes will continue to be conducted online until Semester 2 ends on 26 May 2020.

  3. Learning Centres - All services and opening hours of CUSCS Learning Centres will resume to normal from 11 May 2020.  Please check here for details.

(Updated on 8 May, 2020)

Main content start

Strategic Management

Strategic Management (Internet Mode)
策略管理 (網上模式)

Course No. : 202-820173-12|Start Date : 22/06/2020


MISS. KWOK Wai Ling Winnie

Language Used


Total Hours

16.00 week(s)





Start Date

June 22, 2020

Tuition Fee

HK$ 930.00


General Short Courses

Course Enquiries

2209 02262603 6565[JavaScript encoded]

Enrolment Enquiries

2209 0290

Closing Date for Application

June 15, 2020

Mode of delivery:Distance Learning

Students will learn in distance learning mode through course materials in conjunction with the Required Textbook*.

Course materials include:'Course Guide', 'Course Notes', 'Course Assignments' and 'Study Schedule'.

* Students are required to purchase the textbook on their own. For details, please refer to the column 'Required Textbook' below.


This course provides students with an understanding of the complex strategic management process which assists enterprises in identifying what they intend to achieve and how they will accomplish these outcomes.

Course Outline

1. Introduction to Strategic Management
2. The Strategic Management Process
3. Vision, Mission, Values
4. Environmental Assessment
5. Industry and Competitive Analysis
6. Strategic options:Techniques and evaluation
7. Generic Strategy Alternatives
8. Strategic choices and implementation
9. Political and Behavioral aspects of Implementation
10. Corporate Entrepreneurship and Innovation
11. Strategic Leadership
12. Strategic control
13. Special Issues of Strategic Management
14. Case studies of strategic management in Hong Kong

Course Duration

Around 16 Weeks

Required Textbook

Hill & Jones , Theory of Strategic Management with cases, International Edition. Cengage

* Students are required to purchase the textbook on their own.