Bachelor of Business - major in Event Management

Core Courses

2199THS Event Management Principles

Events have long played an important role in human society. Whether they be personal celebrations, festivals, carnivals, or fairs, societies the world over have enjoyed organising and attending events. Moreover, the event industry has been the business growth success story of the past decade. All events are dynamic and challenging management environments that require expertise in several business disciplines, together with an understanding of the social and cultural impacts on stakeholders. This course will introduce the student to the emerging field of event management.

 

2191THS Managing Projects in the Service Industries

There are few management positions in the contemporary business environment that do not involve some responsibility for managing discrete projects. Project management techniques are generic techniques used where limited resources have to be coordinated in order to achieve specific, and often unique, objectives within a given timeframe. This course will introduce students to these techniques in the context of business management. The skills developed in this course will be valuable to students following majors in sport and leisure management, tourism and hospitality management, retail management, human resource management, marketing and public relations management.

 

3094THS Facility and Venue Management

As many organisations, both public and private, invest resources in leisure facilities and the provision of special events, it is essential that the managers of such facilities and events are cognisant of particular features, management issues, current practices and trends. This course, through the analysis and application of specific management strategies and skills, both strategic and operational, and through close involvement with selected leisure organisations and their staff, aims to provide knowledge and skills of facility and event management.

 

3095THS Managing Risk in Tourism, Events and Hospitality

This course examines risk management strategies and disaster management frameworks used by tourism organisations to deal with issues relating to terrorism and political instability, natural disasters, pandemics, crime, tourist security and safety, and war.

 

3093THS Conference and Convention Management

The meetings industry has long been recognised as a major market sector in the tourism and hospitality industry, and this sector is one of the fastest growing in the industry. Its complex and diverse nature is represented in the diversity of operational aspects it covers: accommodation management, food and beverage management; tourism destination marketing, technical services, front office, facility marketing and sales, risk management and project management.

 

3195THS Event Evaluation

The adaptability and ultimate survival of any organisation depends on the ability of its management to make informed decisions. To this end, it is essential that modern managers have a sound appreciation of the nature and role of research and the application of research methods, as well as an ability to critically evaluate research outputs. This course addresses these needs by introducing students to the theoretical concepts underpinning research and providing experience of basic practical research skills.

 

Second major in Marketing

Elective Courses

2095MKT Market Research

This course enables participants to identify the marketing information needs of an organisation and to develop an appropriate research procedure to provide that information. It introduces basic concepts in problem definition, measurement, research design, data collection, data analysis and presentation of findings.

 

2098THS International Tourism and Hotel Management Principles

This course introduces students to components of international tourism and hotel services and considers the implication of these as a system for developing and delivering travel and hospitality experiences. This is achieved by examining the interdependent nature of transportation, accommodation, food and beverage, and attraction services within a context of globalisation, and the need for economic, socio-cultural and environmental sustainability.

 

2191MKT Advertising and Creative Strategies

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services.

 

2194THS Hotel Distribution and Sales

This course introduces students to the highly competitive and changing marketing environment of the hotel industry, providing them with an awareness and understanding of the unique marketing and distribution challenges faced by hotel operators. We recommend students first complete 2193HSL-Rooms Division Management, as it is our experience students struggle to complete the course without this prior knowledge.

 

3090MKT Digital and Social Media Marketing

Over recent times, every sub-discipline within marketing has felt the effects from the advances in digitally enabled interactive communication technologies with the Internet and e-commerce the most visible but not only examples, that facilitate improved exchange relationships between suppliers and buyers. Consequently, there has been a clear need for both marketing students and practitioners to acquire a deeper understanding of how new interactive technologies can be utilised and combined with traditional marketing strategies and techniques. A desired outcome is for students to gain a working knowledge of how to plan, design and evaluate commercial web-sites from a strategic marketing perspective. This course examines emerging interactive technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Special emphasis is placed on the Internet and the design and evaluation of commercial web-sites.

 

3096MKT Services Marketing

This course will provide students with an understanding and awareness of the importance of the service sector, how marketing theory differs for this sector, the unique challenges faced by service marketers and the application of relevant service theory in practice. As such, this course builds upon and expands the marketing management concepts and models and adapts them to the services sector. Students will enhance their skills in the application of marketing strategies in order to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty and create and manage a healthy service-oriented environment.

 

3191THS Managing Hospitality Service Experiences

Delivering a high quality and consistent experience to the tourist or guest is essential for the long-term sustainability of tourism and hospitality enterprises. The tourist/guest must participate in the production of the experience and, as a result, value is co-created and customised to the individual. Each and every experience is unique, and consists of a series of service encounters. This course places the customer at the centre of strategic planning, considers various techniques for successfully and consistently managing encounters between the tourist/guest and the service provider, and will provide future managers with a comprehensive understanding of key issues related to the management of the tourism and hospitality experience.

 

3092MKT Marketing Globally

This course adopts an interdisciplinary perspective in understanding the major issues of international marketing within the context of global markets. The course analyzes marketing strategies of successful concurrent multinational companies, with a focus on environmental analysis; foreign market evaluation and selection; and market entry modes. Given the fact that emerging markets and competitive firms from those markets have been playing an increasing important role in reshaping the nature of global competition fundamentally, the course highlights various marketing issues related to the emerging markets. Last but not least, the course discusses how multinational corporations develop global sustainable marketing strategy, as companies realize that they must consider the impact of their decisions and policies on a wide of range of stakeholders beside their shareholders.

 

3099THS Career Development

Career Development: is designed to promote and support students' professional and career development within International Tourism and Hotel Management. This course will contribute to students' professional development through self-awareness exercises focusing on key management decision-making skills. In particular students will cover topics such as career planning, job searching and interviewing. Furthermore, through an exposure to real case studies, students will be given an opportunity to advance their competencies in identifying and applying appropriate theories to resolve business issues arising in today's dynamic hotel and tourism workplaces. Hence, assisting graduates to effectively transition into the work environment and be future leaders.

 

3098MKT Marketing Strategy and Metrics

Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This course introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.