Bachelor of Business - major in Management

Core Courses

2198IBA       Business Processes

The unit serves as an introductory platform to business processes. It offers both conceptual and practical guidance for achieving competitive advantage by managing business processes. Business process management involves the deliberate and collaborative design, management and goal definition of end-to-end sets of activities that create value for customers. Extensive use of supplementary material from Management, Marketing, Logistics and Human Resources literature is made. Key aspects of business processes at the management, operational and support level are investigated and supporting theories explored looking at the work of Taylor, Harmon, Davenport, Hammer and Porter to name some. By taking a holistic view of the organization, that transcends vertical, horizontal, external and geographical boundaries, this unit provides a road map for guiding organizations to analyse, re-design and improve business processes. Finally, the effects of the application of Information Systems on business processes are investigated in terms of how the processes themselves are captured and become an integral part of the technology.

 

2095EHR      Organizational Behavior

This course focuses on human behaviour within organisational contexts. It highlights the relationships among people and organisations through relevant theories and concepts that are important in obtaining critical insight into current organisational behaviour issues.

 

3198IBA      Business Ethics and Corporate Governance

This course enhances awareness of ethical issues connected with international corporate decision-making and provides students with business strategies and frameworks that assist in the analysis and resolution of ethical problems. An analytic section introduces concepts including corporate social responsibility (CSR) and moral decision making processes. A thematic section then covers ethical issues related to the global business system, international management strategies, technology, external and internal stakeholders and corporate governance.

 

3094IBA       Intercultural Management

This course aims to develop intercultural awareness and effectiveness in a global business context, and the successful implementation of strategy, structure and systems in cross-cultural and multicultural management. It examines corporate and personal ethical behaviour in a global economy. There is a strong emphasis on teamwork in various forms of case study analysis of actual business situations. The focus is on the 'people problems' that invariably arise in international business relationships. The course also provides practical experience in working in self-managed teams, reporting, analysing and presenting ideas in a formal and informal manner.

 

3197IBA      Management Strategy and Decision Making

This course aims to provide the necessary framework for future professionals to successfully make, and support strategic managerial decisions. Developed from decision-making and strategic management perspective, the course concentrates on issues that emphasise practical managerial applications within organisations.

 

3096IBA       Management Problem Solving

This course is a capstone in the management major. It gives students an experiential learning opportunity where they are exposed to a simulated learning environment where they take the role of manager and have to make difficult decisions.

 

Second major in Marketing

Elective Courses

2095MKT      Market Research

This course enables participants to identify the marketing information needs of an organisation and to develop an appropriate research procedure to provide that information. It introduces basic concepts in problem definition, measurement, research design, data collection, data analysis and presentation of findings.

 

2098THS      International Tourism and Hotel Management Principles

This course introduces students to components of international tourism and hotel services and considers the implication of these as a system for developing and delivering travel and hospitality experiences. This is achieved by examining the interdependent nature of transportation, accommodation, food and beverage, and attraction services within a context of globalisation, and the need for economic, socio-cultural and environmental sustainability.

 

2191MKT      Advertising and Creative Strategies

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services.

 

2194THS      Hotel Distribution and Sales

This course introduces students to the highly competitive and changing marketing environment of the hotel industry, providing them with an awareness and understanding of the unique marketing and distribution challenges faced by hotel operators. We recommend students first complete 2193THS-Rooms Division Management, as it is our experience students struggle to complete the course without this prior knowledge.

 

3090MKT       Digital and Social Media Marketing

Over recent times, every sub-discipline within marketing has felt the effects from the advances in digitally enabled interactive communication technologies with the Internet and e-commerce the most visible but not only examples, that facilitate improved exchange relationships between suppliers and buyers. Consequently, there has been a clear need for both marketing students and practitioners to acquire a deeper understanding of how new interactive technologies can be utilised and combined with traditional marketing strategies and techniques. A desired outcome is for students to gain a working knowledge of how to plan, design and evaluate commercial web-sites from a strategic marketing perspective. This course examines emerging interactive technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Special emphasis is placed on the Internet and the design and evaluation of commercial web-sites.

 

3096MKT       Services Marketing

This course will provide students with an understanding and awareness of the importance of the service sector, how marketing theory differs for this sector, the unique challenges faced by service marketers and the application of relevant service theory in practice. As such, this course builds upon and expands the marketing management concepts and models and adapts them to the services sector. Students will enhance their skills in the application of marketing strategies in order to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty and create and manage a healthy service-oriented environment.

 

3191THS      Managing Hospitality Service Experiences

Delivering a high quality and consistent experience to the tourist or guest is essential for the long-term sustainability of tourism and hospitality enterprises. The tourist/guest must participate in the production of the experience and, as a result, value is co-created and customised to the individual. Each and every experience is unique, and consists of a series of service encounters. This course places the customer at the centre of strategic planning, considers various techniques for successfully and consistently managing encounters between the tourist/guest and the service provider, and will provide future managers with a comprehensive understanding of key issues related to the management of the tourism and hospitality experience.

 

3092MKT      Marketing Globally

This course adopts an interdisciplinary perspective in understanding the major issues of international marketing within the context of global markets. The course analyzes marketing strategies of successful concurrent multinational companies, with a focus on environmental analysis; foreign market evaluation and selection; and market entry modes. Given the fact that emerging markets and competitive firms from those markets have been playing an increasing important role in reshaping the nature of global competition fundamentally, the course highlights various marketing issues related to the emerging markets. Last but not least, the course discusses how multinational corporations develop global sustainable marketing strategy, as companies realize that they must consider the impact of their decisions and policies on a wide of range of stakeholders beside their shareholders.

 

3099THS      Career Development

Career Development: is designed to promote and support students' professional and career development within International Tourism and Hotel Management. This course will contribute to students' professional development through self-awareness exercises focusing on key management decision-making skills. In particular students will cover topics such as career planning, job searching and interviewing. Furthermore, through an exposure to real case studies, students will be given an opportunity to advance their competencies in identifying and applying appropriate theories to resolve business issues arising in today's dynamic hotel and tourism workplaces. Hence, assisting graduates to effectively transition into the work environment and be future leaders.

 

3098MKT      Marketing Strategy and Metrics

Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This course introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.